B2B website design is a unique vairant of web design. Most people think the website design process is very cookie-cutter, a logo here, some text there, a button below. This is just not the case, especially with B2B website design. Unlike the traditional B2C business model (business to consumer), b2b website design has a very different target audience and therefore requires a different approach to the typical average consumer based thinking.Schedule A Free B2B Web Design Consultation
A different but similar approach must be taken when your target audience is businesses instead of traditional B2C. One major key difference between B2B and B2C is that there are a greater gravity and inherent risk in a B2B transaction. B2B website users have a more detail-orientated and careful approach to find the perfect business their looking for. This means a B2B website user is more likely to seek out a salesperson or representative to get the exact details they want from an actual person instead of clicking around the website. With a business on the line, its understandable a B2B website user wants to get a first-hand experience on what the business is like and how it operates to get a feel if it suits their business needs. Because B2B customers are less emotional they require a more methodical approach to convert than traditional B2C website design.
"The Website Architect's creativity in design, strong technical capabilities, as well as their persistence and patience helped in creating an incredible website!"
Mike Melinyshyn, Client
"We found The Website Architect's team to be technically proficient, delivering a site that amazed all of us at Entanda Cultural Adventure. He delivered on every promise he made to us, and in a language we all understood."
Celestine Katongole, Client
"His creation will have a lasting impact on a small remote community by giving it a broad international exposure – helping it to become sustainable and prosper."
Pat Heilman, Client
The Website Architect is a Web Design agency in Toronto that specializes in everything to do with Web Design and Web Development including B2B Website Design. We are driven by how we help small to medium-sized businesses grow because of the services we provide them. We love to see growth in ourselves and the clients we serve all over the GTA!