Blogging is an important part of your website to increase your brand exposure both online and in people’s minds.
Writing blog articles on your website is important for two reasons. First, it builds organic traffic. Next, it helps with brand awareness. This of course helps your business grow its online presents to then drive more customers to your website.
If you’re managing your website on your own, don’t feel the need to constantly pump out blog articles like a factory. If you do, you’ll probably get burned out and end up releasing content that’s not as good as it could be for you or your audience.
For decent results you should aim to create a medium-sized blog article around 3 times per month.
Some companies choose to make one a day, but often this leads to talking about the same topics over and over again just in different words (which is not good!).
It’s important that your blog articles push education and not sales. Though it can have an effect that may lead to more sales, they should be used to show that you are knowledgeable about your product or service. This creates a rapport and trust with your website visitors and customers. You should aim to make you out to be an authority figure or trusted expert in your field.