Why is Speed Optimization Important?
Your website speed plays an important role in many factors like Visitor Ease-Of-Use, Search Engine Optimization (SEO), and Conversion. We strongly believe every website should do something to help its loading time, no matter how small.
Website speed optimization is important because it directly affects the experience of a visitor on your site. When a website is slow visitors get annoyed and impatient while having to wait for the website to load. This slow speed either leaves a bad impression or no impression at all because the user has already left and forgotten your website resulting in less traffic for your Toronto business. A slower website is also proven to lower conversion rate, increase jump rate, and leave a bad impression.
Positively, a faster website also improves SEO which means your website will be seen further up in the Google search results resulting in more traffic for your Toronto business.