Why is Speed Optimization Important?
Your website speed plays an important role in many factors like visitor ease-of-ese, Search Engine Optimization (SEO), and conversion. I strongly believe every website should do something to help its loading time, no matter how small.
A slow, unoptimized website isn’t good for anyone involved. When a website is slow, visitors get annoyed and impatient while having to wait for the website to load. This slow speed either leaves a bad impression – or no impression at all because the user has already left and forgotten your website resulting in a loss in conversions.
Positively, a faster website improves SEO which means your website will be seen further up in the Google search results resulting in more traffic for your Toronto business. One question remains – how slow is your website?