Purpose Forward

A complete website re-design to establish a modern feel, with SEO in mind.

Purpose Forward is a Canadian not-for-profit corporation that was established in early 2021 to accelerate the growth of grassroots, social purpose organizations. The founders have spent most of the last decade in senior roles in the not-for-profit sector with large community charities and hospitals.

I helped refresh the Purpose Forward website. The previous website was quickly made on Wix, with some improvements that could be made. With a new website completely redone and built on the WordPress platform, the website has the foundation it needs to grow in terms of SEO, and website functionality.

Now the website is a lot more modern-looking, mobile-responsive, SEO-optimized, and feature-rich. The website even features a custom calculator designed to help users get an estimate on the pricing of an offering on the website.

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